What is Data Studio?

• Data Studio is a Google Free Reporting tool where you can create a customize detail report of your campaign (using chart, table, graph etc) from Google marketing products (Google Ads, Google Analytics, Search Console, You-tube, Double Click & More) but also from other external source products. Also you can share the report access to any users.
  
•  From Data Studio you can create customize reports from           external sources other than Google products such as - Facebook, Adroll, Bing Ads, Linkedin Ads, Pinterest, Snapchat, Taboola, outbrain, Yahoo native, Twitter, & More.
  
• Main Advantage of Data studio is that once you create the standard report format with data range later you can share that report access to any user. Then he can view that report just by changing the date duration. 
  
                Why to Choose Data Studio?
  
• As Google Ads, Google Analytics, Facebook Ads, Linked-in Ads & other advertising dashboard provides the reporting option but why to use Data Studio Product to create a Reports then. 
  
• From Data studio you can create the customized reports using charts, bars, Table & more metrics from all advertising platforms under one page. 
  
• It provides various dimensions & metrics to visualize the campaign stats in various report format.   
  
           How to Create Data Studio Reports
  
• First we need to login with the below url to get start the data studio - https://datastudio.google.com/
  
• After login data studio provides the free sample report formats we use those sample report format or we can create our own format. Below is the screen-shoot of free sample reports -
  
            
  
• Then we need to connect Google Ads, Google Analytics, Facebook Ads, Youtube Ads & other Advertising account to data studio to fetch the campaign stats in tabular report format via the Blend Data option.
  
• Once you select the Advertising account & you connect the accounts to data studio then you can fetch the campaign stats in reports section.
  
• In Dimension section you can select the dimension name which you want to fetch in the reports. For Example - Campaign Name, Ad-group Name, search keywords, etc.
  
• In Metrics section you can select the various metrics that you want to shows in reports. For Example - Clicks, Impressions, CTR, CPL, Spend & various other metrics.
  
• Once you select these dimension & metrics you can create the reports in any format which you want as per your requirement you can use (Scorecard, Time series, Bar chart, combo chart, Table, Pie chart, Geo Map, Google Map, Date Range & More Visuals you can use).
  
• Below is the screen-shoot of Data Studio Report that how it looks.
  
                  Data Studio Analytics Report
  
         
  
  
  
                  Data Studio Google Ads Report
  
             
  
• Once You create the customize report you can give access to the users as we give the Google sheet Access.